Founded in 2004 the Institute is at the forefront of changing female portrayals and gender stereotypes in children's media and entertainment. The Institute is uniquely positioned to spotlight gender inequalities at every media and entertainment company through cutting-edge research, education, training, strategic guidance and advocacy programs. Our mission is to work within the entertainment industry to dramatically alter how girls and women are reflected in media.

The Institute is the only research-based organization working within the media and entertainment industry to engage, educate, and influence the need for gender balance, reducing stereotyping and creating a wide variety of female characters for entertainment targeting children 11 and under. We have amassed the largest body of research on gender prevalence in entertainment, which spans more than 20 years. Our biennial symposium is the only event convening over 300 decision makers, content creators, and thought leaders to share best practices and create a blueprint towards establishing a gender-balanced media landscape. Our research can be viewed here: http://seejane.org/research/index.php

Our three-tiered approach of research, education and advocacy has brought the Institute to leading media and entertainment companies, organizations, educational institutions and multinational companies such as the United Nations, the U.S. Chamber of Commerce Business Civic Leadership Center, the Wall Street Journal Women in the Economy Task Force and many others. The Institute's research studies are frequently quoted in major media outlets including the The New York Times, Newsweek, Chicago Tribune, The Washington Post, USA Today, Variety, The Hollywood Reporter, The Wall Street Journal, CNN, and MSNBC.