Artists Off the Page, a collective of illustration-based artists, is planning an immersive art experience in a vacant storefront in the Lloyd Center Mall. We are excited to contribute to the community of artists & creative programming already taking advantage of the Lloyd Center space, & our goal is to draw audiences into an imaginative Winter Wonderland-themed world, with the theme being interpreted by each artist in their own way. The unifying element will be the forest (celebrating the PNW), & viewers will walk through the trees along an open path, passing by collaborative 2D & 3D artworks that climb up the tree trunks. The experience will feel like a story that viewers can discover at their own pace. At the end of your journey, you'll emerge into a small gift shop filled with local artists’ work for sale.

The experience will be free & gift shop sales will go directly to individual artists. The installation will be open 4-5 days a week with participating artists rotating shifts. This immersive experience will be appropriate for all ages, & will offer a fun & free holiday activity for families & groups as well as a shop for holiday gift-buying. We plan to take advantage of the creative community already active in the Lloyd Center (Floating World Comics, Bookmobile Babe, & many more) for cross-promotion & outreach to draw the widest audience possible. Creative workshops & book readings led by participating artists will also be a draw for folks in the community. We also plan to place ads with local newspapers, as well as distribute printed flyers & posters. Lastly, we plan to reach out to local schools & youth programs around the Portland metro area to offer our space as a field trip destination.

As a group, Artists Off the Page has been working towards a large-scale immersive experience like this for nearly 4 years, & we’re excited for this to be the next step in our collaborative output.