Latched is a 5013c non-profit organization that was founded in 2017 by two Registered Nurses specialized as Lactation Consultants. Created from a lack of existing services to support cultural diversity and various generations, we wanted to give moms a positive place where they are empowered instead of judged. We hope to increase breastfeeding rates by offering affordable in home lactation services by standard fee and sliding scale. Regardless of race, ethnicity, or socioeconomic class every mother will have the option of this support to come to her in the comfort of her home. Although there are services within the San Antonio community such as WIC or Baby Café, we have found that women of color in particular are not utilizing these services. Our goal is to increase awareness and support to all breastfeeding mothers but with African American women as a priority. Latched is not only empowering moms, it is also changing the community perception on why it is important to support a breastfeeding mother. Latched having lactation professionals of color allows promotion of equity and cultural competence within the lactation profession, as representation to reflect the target community. Providing support gives a mother and her child an opportunity for a better wellbeing and future leading to a healthier society.